The Author Blog Easy Blogging for Busy Authors
by Anne R. Allen So you have an author blog on your website, but you haven't posted there for over a year, when your last book came out. Or maybe you started a blog a while ago, but nobody visited, so it's just floating out there in cyberspace, collecting spam. It can seem pointless to […]
by Anne R. Allen Bad marketing is worse than none. And I've seen some breathtakingly bad marketing strategies recently. I assume authors are hiring cut-rate online marketers who have more experience selling real estate in Mumbai and knock-off designer sunglasses than books. Do I need to say this is a bad idea? Being annoying may […]
Blogging is a great way to build platform by Anne R. Allen I started this blog on March 13th, 2009. It was Friday the 13th. Obviously I have a need to tempt fate. I knew pretty much nothing about blogging. I simply wanted a place to put the unpublished columns I had written for Inkwell […]
by Anne R. Allen When a writer complains that everybody in traditional publishing is crooked, or that the whole industry is rigged against new writers, you can usually be sure the author's manuscript needs work. But it could also be that he doesn't know how to write a query. I know some excellent writers who […]
An author blog gets Google's attention by Anne R. Allen Should all authors blog? Of course not. We're all different and we write for different audiences. There are lots of ways to establish an online presence. Anne Rice does a good deal of publicity from her Facebook page, and Stephen King is big on Twitter. […]
When those "dreams come true" are publishing scams… by Anne R. Allen Because I have a lot of articles out there on publishing scams, I get frequent messages from writers who fear they've been ensnared by a scammer. I hear even more often from their friends. These friends or relatives see something iffy going on, […]
Yoast SEO Secrets from the hard-working (if judgemental) WordPress Elves by Anne R. Allen Our fantastic webmaster, Barb Drozdowich of Bakerview Consulting, put a Yoast SEO plug-in on this blog when she rescued us several years ago. (After my disastrous attempt at turning this into a "monetized" blog. Note: Author blogs shouldn't be monetized.) Like […]
by Anne R. Allen A lot of the problems new novelists and memoirists encounter stem from one thing. I see their plaintive posts and emails all the time. "I self-published my novel last year and promoted it free with a Bookbub ad, but after the freebie run, I've only sold a handful of books." "I've […]
by Anne R. Allen. I've seen a steep decline in the number of people commenting on blogs over the past few years. I'm not sure why that is. But commenting on blogs is still an easy, painless way to get your name into search engines and build an "author platform." I realize I'm partly […]
by Anne R. Allen Ooops. I seem to have missed my 10-year blogiversary! I posted my first attempt at blogging on Friday, March 13, 2009. Yes, Friday the 13th. Apparently I have a need to tempt fate. But I immediately lost the blog for about three months, and didn't write my second post until June […]
I'm tired of book bloggers getting no respect. by Anne R. Allen The contempt some business people have for bloggers never ceases to amaze me. Every day I get emails demanding I do free work for companies that are obviously solvent enough to hire employees—so why do they imagine it's okay to demand that bloggers […]
An Author Blog is still one of the best ways to build platform By Anne R. Allen If you tell your non-writing friends you're thinking of starting an author blog, you'll probably hear some noise about how blogging is "totally over." People have been pronouncing the demise of blogging for a decade. Google "blogging is […]
Agent Laurie McLean gives her publishing predictions for 2018. By Laurie McLean, Partner, Fuse Literary My crystal ball is telling me that not a lot in the publishing industry is going to change from 2017 to 2018. I think publishing was mesmerized by Washington politics in 2017 and were slow to make any forward progress […]
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